What Make a Content Go Viral and How You Can Get Advantage From Viral Content

There is some factor that proven scientific behind a viral content

There is a professor from the Wharton School of the University of Pennsylvania, Jonah Berger and had been conducted of research for over 10.000 content and he found the answer about what makes a content go viral?

There is 6 factor that makes a content is more viral than the other content and one of them is Emotion, You can find the other 5 factor on Jonah Berger's Book Contagious: Why Things Catch On

Content that evoked high arousal emotions—positive or negative—is more viral than content without emotion

Naturally people take action based on their emotion whether positive or Negative Emotion.

Here is an example of content that evoked Positive and Negative Emotion.

Content That Evoked Positive Emotion

Content That Evoked Negative Emotion

As you can see that positive content is more viral than Negative content

There is not just a statement but it has been through research by Jonah Berger and Katherine L. Milkman.

Here is What they concluded was :

“…Looked at another way, when both the percentage of positive and negative words in an article are included as separate predictors (instead of emotionality and valence), both are positively associated with making the most emailed list. However, the coefficient on positive words is considerably larger than that on negative words. This indicates that while more positive or more negative content is more viral than content that does not evoke emotion, positive content is more viral than negative content.”

You can read the journal here

on his book Jonah Berger had been classified on the level of emotional arousal, just take a look the image below.

The higher level of emotion involved, will increase desire of people to share the content

How to get advantage from viral content ?

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